In collaboration with renowned Pakistani celebrity Feroze Khan, we led the creative direction for FAITH3, a premium streetwear brand born from bold individuality and self-expression. Rooted in the essence of contemporary urban culture, FAITH3 blends high-fashion aesthetics with raw street energy, reflecting confidence, authenticity, and purpose.

We oversaw the entire creative process from conceptualization to execution, including product design, collection development, and brand identity. The collection spanned accessories, perfumes, naat robes, slippers, bags, shoes, shirts, graphic tees, and jeans, each crafted to represent the fearless, unapologetic attitude at the heart of the brand.