PEPSI
PAKISTAN
This campaign was developed as part of Pepsi’s “Why Not Meri Jaan” initiative, reimagined for Mother’s Day with a heartfelt and creative twist. The goal was to merge Pepsi’s youthful, energetic brand identity with an emotional tribute to motherhood, creating a visual message that resonates with warmth and authenticity.
Client
Pepsi Pakistan
Year
2022
DELIVERABLES
Mother’s Day campaign visuals and live social media post
Role
Senior Visualizer
Concept 1:
The first visual centers on a Pepsi bottle cap featuring the copy: “To Her We Say Why Not, Mother.” This concept transforms a simple brand element into an emotional expression of love and appreciation. It celebrates mothers everywhere while keeping Pepsi’s confident tone intact, blending sentiment with the brand’s iconic spirit.
Concept 2:
In the second concept, the Pepsi logo is reimagined as a pregnant belly, symbolizing the anticipation and beauty of motherhood. Without altering the logo itself, its placement and curvature subtly convey the visual of a baby bump, connecting the brand’s identity with the universal theme of maternal love.
Together, these visuals create a fresh and meaningful take on Pepsi’s “Why Not” campaign, reinforcing the brand’s ability to stay culturally relevant and emotionally engaging.
