As a Creative Lead, I was responsible for creating, overseeing, and approving digital content across social media and marketing campaigns to ensure consistent brand quality and visual excellence. Collaborating closely with the Marketing, Product, and Tech Teams, I developed creative briefs, designed landing pages, and produced online content for new feature releases. I also managed vendor relationships to maintain high production standards and assisted the Creative Director in scheduling and managing workload traffic, particularly around the social media calendar. The role extended to integrating emerging platforms such as TikTok and Discord into the brand’s strategy, enhancing digital engagement and audience reach.

Beyond campaign direction, I supervised designers including 3D artists in developing assets for marketing and product design, while leading visual initiatives for Employer Branding, People & Culture, and Personal Branding. I also designed packaging and marketing materials for SADABIZ, a platform simplifying freelancer payments, and collaborated on the creation of the SADASCHOOL logo, branding, and marketing collateral. This role combined hands-on design, creative strategy, and team leadership to produce visually impactful, purpose-driven brand experiences.